RW3 CultureWizard names Amy Vaas CEO

RW3 LLC has appointed Amy Vaas as chief executive officer as the company pushes to scale its culture and global learning platform for organizations worldwide. The move shifts co-founders Michael Schell and Charlene Solomon into board and leadership roles while RW3 leans into growth, transformation and measurable workplace culture.

Why it matters: - RW3 is putting a growth and transformation executive in charge as global organizations face more pressure to manage culture, distributed teams and cross-border collaboration. - The appointment signals a push to make workplace culture more measurable and more directly tied to business performance. - The leadership change comes as AI and global complexity reshape how teams work together.

What happened: - RW3 LLC, the parent company of CultureWizard, named Amy Vaas chief executive officer. - Co-founders Michael Schell and Charlene Solomon announced the appointment on Sept. 22, 2026. - RW3 said the move supports the company’s next phase of growth. - Schell will become chairman of the board and continue leading RW3’s most strategic client relationships. - Solomon will serve as vice chair and remain president, with responsibility for content development, marketing and external thought leadership.

The details: - RW3 has spent more than 25 years helping companies build skills for communication, collaboration and performance across cultures, functions and differences. - The CultureWizard platform includes live workshops, validated assessments and organizational analytics. - RW3 says those tools help employees, managers and leaders strengthen workplace culture and improve business performance. - Vaas has more than 25 years of experience helping global organizations with growth, transformation and performance. - Before joining RW3 as chief strategy officer, Vaas held leadership roles at PwC and Lehman Brothers. - Her prior work included partnering with C-suite executives, boards and leadership teams on business strategy, operational excellence, organizational change and workforce transformation. - Since joining RW3, Vaas has shaped the company’s strategic direction and plans for its next phase of growth. - RW3 says more than 5 million learners from hundreds of organizations have used CultureWizard. - RW3’s broader offerings also include digital learning, intercultural assessments, global leadership development and advisory services. - The company says its platform serves organizations worldwide. - The company’s website is rw-3.com.

Between the lines: - The CEO change appears designed to give RW3 a leader focused on scaling a business that sits at the intersection of workplace learning, culture and organizational change. - The co-founders are staying involved, which suggests continuity on client relationships and product direction while handing day-to-day growth leadership to Vaas. - RW3 is emphasizing culture as a business system, not just a training topic, which may help it compete for larger enterprise transformation budgets.

What's next: - Vaas will lead RW3’s next phase of growth as CEO. - Schell and Solomon will continue in senior roles while the company advances its mission to make culture visible, measurable and actionable. - RW3 is likely to keep focusing on global organizations that need behavior change, not just awareness training.