Caliber adds two leaders as it expands social-first media brands

Caliber named Cassie Croissant managing director of The Caliber Collective and Jay Richards general manager of The News Movement as the company pushes into its next growth phase. The hires are meant to strengthen its creative studio, audience development and commercial efforts across New York and London.

Why it matters: - Caliber is adding senior leadership to support growth across its media brands and creative services business. - The hires are aimed at deepening commercial, audience and creator-led capabilities as social-first media keeps evolving.

What happened: - Caliber appointed Cassie Croissant as managing director of The Caliber Collective. - Caliber added Jay Richards as general manager of The News Movement earlier this month. - Croissant is based in New York and Richards is based in London. - The company said both leaders will help guide the next phase of growth.

The details: - Croissant will lead the continued growth and development of The Caliber Collective, including its creative studio and agency business. - The Caliber Collective develops digital and social campaigns for more than 25 corporate and consumer clients. - Its client roster includes Walmart, TaskRabbit, Bird, AstraZeneca and Movember. - Croissant will focus on growth, strategy and teams across the US and the UK. - Before Caliber, Croissant was senior vice president of social and influencer at Method Communications. - At Method, she launched the agency’s first social and influencer specialty group. - That work expanded Method’s capabilities across social, paid media and influencer marketing. - Richards will build commercial and audience momentum for The News Movement. - Richards will also support the brand’s events and community arm. - Richards will help deliver more creator-led initiatives. - Before Caliber, Richards held a leadership role at Disrupt Marketing. - Richards also co-founded and led Imagen Insights as CEO before The Tomorrow Group acquired the company earlier this year. - Caliber said its portfolio includes The News Movement, The Recount, Capsule and The Caliber Collective. - The company said its brands reached more than 1 billion people in 2025 across TikTok, Instagram, YouTube, Substack and Snap. - Caliber said it has a global community of more than 2.5 million followers. - The company operates newsrooms in New York and London. - Caliber said it supports independent storytellers with tools, training and editorial standards.

Between the lines: - The hires suggest Caliber is trying to pair newsroom growth with a stronger agency business. - The emphasis on events, community and creator-led initiatives signals a broader push beyond traditional publishing. - Caliber’s pitch centers on a modern media model built around how audiences consume content on social platforms.

What's next: - Croissant will help drive expansion across the US and UK. - Richards will focus on audience development, commercial opportunities and community building for The News Movement. - Caliber is likely to keep building out its social-first brands and partner services as it scales.