Advantage adds five new books on health, leadership and survival

Advantage | The Authority Company announced five new publishing projects from executives and founders spanning healthcare, leadership, longevity and personal resilience. The books will publish in the coming months across several of the company’s imprints.

Why it matters: - The new titles expand Advantage | The Authority Company’s catalog in healthcare, leadership and personal development. - The lineup reflects demand for books that turn executive experience into practical advice for business, health and crisis management. - The projects also reinforce Advantage’s core pitch that publishing can help professionals build authority in their fields.

What happened: - Advantage | The Authority Company announced five new publishing projects on Nov. 2, 2026. - The authors include Ronnie Andrews, T. Kevin Brady, Tim Huval, Bill Maggio and Tracey Veal. - The books will be published in the coming months. - The projects span healthcare, human interest, personal development and leadership growth. - The company operates five imprints: Forbes Books, Entrepreneur Books, SXSW Books, Advantage Books and Rethink Press.

The details: - Ronnie Andrews, former CEO of Clarient Inc. and current chair of SimBioSys and DxCover Ltd., is writing "The Ahas of an Unlikely Executive" for Forbes Books. - Andrews’ book focuses on lessons from building companies, developing leaders and serving patients through science. - Andrews also writes about AI-enabled cancer management and the idea that influence must be learned. - T. Kevin Brady, founder and president of Advica Health, is writing "Built for 100: Seven Gamechangers to Master your Healthspan and Outsmart Aging" for Advantage Books. - Brady’s book draws on longevity research, his work with thousands of clients and his own near-death experiences. - Brady frames the book around extending healthspan and improving the chances of living well to 100 and beyond. - Tim Huval is writing "The Chance to Be: A Story of Survival, Showing Up, and the Hope We Give Each Other" for Advantage Books. - Huval’s book recounts how he survived two rare, simultaneous illnesses that were shutting down his kidneys and burning his skin from the inside out. - Huval spent more than three decades in executive leadership across healthcare, financial services and technology. - Bill Maggio, founder and CEO of Dualign and former co-CEO and board director of GP Strategies, is writing "Lead with Both: Five Principles for Executives Who Refuse to Choose Between People and Performance" for Advantage Media. - Maggio’s book argues that effective leadership combines people and performance rather than forcing a trade-off between them. - Tracey Veal, CEO of Health Equity Partners LLC, is writing "Unbelonging: The Leadership Superpower for Better Decisions and Improved Healthcare Outcomes" for Entrepreneur Books. - Veal’s book explores how understanding belonging and unbelonging can improve decision-making and healthcare outcomes. - Advantage said the authors will share insights drawn from executive, personal and clinical experience. - The company invited readers to learn more at theauthoritycompany.com.

Between the lines: - The author lineup shows a clear emphasis on credibility built from lived experience, not just theory. - Health spans several of the projects, suggesting the category remains a strong lane for executive-led nonfiction. - The books also reflect a broader business trend: leaders are using publishing to package expertise, reputation and personal narrative into a single platform.

What's next: - Advantage | The Authority Company plans to release the books over the next several months. - The company will continue using its imprints, PR support and brand-building services to promote authors after publication. - More title announcements are likely as the company adds to its publishing slate.

The bottom line: - Advantage is betting that executives want books that blend leadership lessons with urgent real-world issues like health, aging and crisis.